Turn app features into your first three store screenshots

Choose App Store as your studio destination and create screenshots from authentic UI, product page headers and localized search artwork.

The method

1. Name the task your audience wants to finish. Replace screen labels with a concrete benefit.
2. Capture the actual app state that demonstrates that benefit. Record its locale and app version.
3. Give the opening screenshot one promise. Let the next screenshots explain use and show evidence.
4. Read the images at phone size. Check the app UI, copy, localization, and device exports before submitting.
5. Prepare a dedicated product page header at 3840 × 1646 as opaque RGB PNG and a 3:2 search illustration as opaque RGB JPEG at 1920 × 1280 or 3840 × 2560. Keep imported artwork and UI as editable layers; check simulated center crops, then use Apple’s own iPhone/iPad Preview.
6. Export the native files, sources, SVG compositions and checksum manifest. The lot is ready for import, not an Apple page that has been created, submitted, approved or published. Import and review remain separate operations in App Store Connect.

The first screenshot earns interest by explaining value. The UI earns trust by showing how the app delivers it. A decorative mockup cannot fill a missing proof point.

Worked example: fictional puzzle app

Feature: explains a logical puzzle move.

Opening: Learn the next move without guessing.

Proof: an actual lesson showing the candidate and its explanation.

Next frame: show how someone opens a hint and learns from it.

Apple creative assets and App Preview videos are distinct. The studio exports static headers and search artwork. It does not edit video, generate authentic gameplay or app UI, predict ranking or guarantee review approval. Apple’s own Preview determines the final device crop.

Reviewed 13 October 2026.